15 TikTok creators for marketing inspiration

From its origins as a music app for dance videos, TikTok has grown into a leading social platform for creators and influencers. For traders, TikTok is also a place to connect with an audience, learn from experts through short videos, and even generate trades.

Here is a list of successful TikTok creators. There are sample product demos, tutorials on creating content, behind-the-scenes videos of running a small business, and fun music videos showing off what works on the platform.

Bayashi — @bayashi

Bayashi, known as Chieko Naniwa, was TikTok Creator of the Year 2021, and for good reason. Her short, accelerated cooking videos show easy tricks for gourmet, mostly Japanese dishes. His digging at the end of each gives a fun and personal touch. 36.7 million followers, 1.1 billion likes.

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Charli D’Amelio — @charlidamelio

Charli D’Amelio started posting dance videos on TikTok in 2019. She now has over 11 billion likes, by far the most on TikTok. Its content features scenes of dance and the life of an influencer, all set to music. She’s a great example of how TikTok is primarily an app for visually expressing music. She’s also a good source for digital commerce trends, like a recent partnership with Amazon for a holiday gift guide. 148.7 million followers, 11.2 billion likes.

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Khaby Lame — @khaby.lame

Khaby Lame is the most followed person on TikTok, with over 151 million followers, recently surpassing Charli D’Amelio. His content features funny “dots” videos in which he cuts his answers to life complications videos. It also features videos of simple visual tricks, all set to music. 151.9 million followers, 2.5 billion likes.

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Carla Rockmore — @carlarockmore

Carla Rockmore celebrates “50+ self-expression through fashion, fun and fierceness.” This fashionista and jewelry designer turned full-time content creator has appeared in Vogue and Architectural Digest. Rockmore proves you don’t have to be under 20 to be successful on TikTok. 1.3 million followers, 21 million likes.

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Alexis Nikole — @alexisnikole

Alexis Nikole is a forager, highlighting the richness of edible nature around us, such as acorns, honey mushrooms and tree milk. Alexis’ enthusiastic storytelling and fast-paced visuals draw us in. This is an example of how a niche topic can still attract a large audience. 4 million followers, 89.3 million likes.

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Gymshark — @gymshark

Gymshark is a fitness apparel and accessories brand that found success on TikTok. Gymshark’s daily posts include challenges, influencer insights, fun workout videos, and inspiring content from its users. Gymshark’s profile also contains a link to the store. Her #gymshark66 began as a hashtag challenge for followers to transform their bodies in 66 days. The campaign generated 1.9 million likes, 12,500 comments and 45.5 million views. 3.9 million followers, 62.1 million likes.

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Yik Keat — @yk

Yik Keat is a street photographer based in Singapore. His videos are mainly tutorials and challenges to produce stunning videos and images with a smartphone camera. Yik Keat has worked with notable brands including Adidas and Longines, as well as the Singapore launch of a Louis Vuitton men’s summer collection in 2021. 1.7 million followers, 44.1 million likes.

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B. Dylan Hollis — @bdylanhollis

B. Dylan Hollis recreates vintage recipes from old cookbooks. These time-lapse food shorts are great examples of micro-product demonstrations with lots of personality. Similar to Bayashi, the extremeness of the dish and the winning shot of the digging chef keeps viewers coming back. 9.4 million followers, 215.4 million likes.

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Roxy Prima — @roxyprima

Roxy Prima is a traveling muralist. Its content features the behind-the-scenes production of large-scale jobs, as well as the fine details of running a small business, such as using contracts with independent contractors. 87,000 followers, 5.7 million likes.

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Holly Johnson — @jollyhohnsonart

Holly Johnson is a graphic designer who does Photoshop and Illustrator tutorials. She posts design challenges, resource lists, and more. Most of the short content is set to music and uses on-screen words. Not only is it a useful resource for mastering design tools, but the tutorials are compelling examples of what works visually on TikTok. 821,800 followers, 18.6 million likes.

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Glow Recipe — @glowrecipe

Glow Recipe is a beauty brand known for its natural and fruity products. The brand has had viral success with tutorials on Watermelon Glow Dew Drops and Watermelon Glow Pore-Tight Toner. Glow Recipes uses a link-in-bio tool to send subscribers to a curated collection of content where they can select and purchase products. 284,900 followers, 3.7 million likes.

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Pink Pony Creation — @pinkponycreative

Pink Pony Creative, by Kristy Campbell, started as a 100-day design challenge in 2019. Since then, Pink Pony Creative has been providing businesses with Adobe Photoshop and Illustrator tutorials, design hacks and challenges, and samples of typography, logos and Suite. 240,900 followers, 2.7 million likes.

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Tiffany Yu — @imtiffanyyu

Tiffany Yu is a disability rights advocate, entrepreneur and designer. Her content focuses on raising awareness and correcting misconceptions about disabilities, her activities as a social impact entrepreneur and her daily experience. 117,800 followers, 3.6 million likes.

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Designs by Felicias — @designsbyfelicias

Designs By Felicias offers behind-the-scenes insight into running a small design business and creating content around it. In addition to building her own business, Felicias educates aspiring small business owners. 108,500 followers, 1.1 million likes.

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Kristina Collins — @kallmekris

Kristina Collins is a comedian who mostly turns real-life moments into short skits. With more than 2 billion likes, she reminds us that you should never underestimate a universal message. 47.4 million followers, 2.1 billion likes.

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