Italy has a long and storied history when it comes to iconic kits. Although never particularly bold, the Azzurri have relied on kit makers like Kappa and Diadora to produce at least one well-thought-out classic kit per decade. Their earlier designs – in the 1970s, 80s and 90s – look almost like formal wear for the pitch, simple blue and white polo shirts that feel aligned with the country’s rich design and fashion history.
And then there’s that abomination of 2022. The federation’s English-language Twitter account rolled out Italy’s latest away kit in a post that almost sounds like a meme.
I can’t say if this kit is a celebration of Italy itself, but it certainly isn’t a celebration of design. Completely devoid of style or character, the jersey is a DALL-E Mini design brought to life, something an AI bot generated when fed the keywords “ITALY”, “SOCCER SHIRT” and “INOFFENSIVE”.
Adidas, frankly, has trampled on all those Puma kits this year and I’m grateful that this 2022 Italian number is Italy’s last before they transition to the three stripes in 2023.
On the bright side, as Brooks pointed out earlier, at least we won’t have to see Italy in this one at a World Cup.