5 Activewear Companies With Awesome Military Discounts


Military service brings a variety of challenges that most civilians simply cannot comprehend. From deployments to PCS moves, serving in the military doesn’t make life any easier. Many private companies recognize the sacrifices made by members of the armed forces and offer discounts to show their appreciation. From hotels to cars (check the interest rate though), service members can benefit greatly from military discounts. For those of you looking to add more exercise and activity into your year, here are five activewear companies with military discounts.

1. Nike

The discount can be used on Nike’s popular SFB tactical boots (Nike)

This one is fairly well known to military formations. Nike shoes are common in the morning PT and at the Stock Exchange on weekends. Service members can take advantage of a 10% discount at Nike, in person and online. Nike is also extending the discount to active duty spouses and dependents, reservists, veterans and retirees. In physical stores, you only need to show your ID to apply the discount to your purchase. To use the discount online, you will need to verify your status via Sheer ID. Complete the verification form which may require uploading documents, and you will receive a one-time use promo code to use at checkout. You will also need to be logged into your Nike member profile to redeem the discount. While some restrictions apply, Nike is honoring the discount at its outlet stores and on items for sale online.

2. Under Armor

5 Activewear Companies With Awesome Military Discounts
If you buy boots, make sure they comply with your department’s uniform policy (Under Armour)

Under Armor is another popular sportswear brand that offers a solid military discount. Active duty members, spouses and dependents, veterans and retirees are eligible for a 20% discount. The discount can be applied in person and online. Simply show your ID to the store when you checkout. However, the discount is reduced to 10% at the Factory House store in Under Armour. Under Armor uses ID.me to verify rebate eligibility. Simply choose “Military and First Responder Discount” at checkout and follow the steps to verify your status. Once your credentials are verified, your discount will be applied.


5 Activewear Companies With Awesome Military Discounts
Adidas offers one of the best military discounts on sportswear (Adidas)

Building on the previous two companies, Adidas is offering a 30% military discount online and in-store or a 20% discount at outlet stores. the The adidas website note that verification must be completed separately for the three purchase channels via ID.me. Follow the verification process by selecting the category that applies to you to obtain the discount.

4. Fabletics

5 Activewear Companies With Awesome Military Discounts
Despite previous controversy, Fabletics is offering its military discount to all active military and veterans (Fabletics)

Co-founded by actress Kate Hudson, Fabletics is admittedly more of an athleisure brand than serious sportswear. Yet their high-performance sportswear gets the job done in both comfort and style. For military members wishing to purchase Fabletics products, a 15% military and veteran discount may be applied at their US retail stores. Unfortunately, Fabletics does not offer online discount at this time. Additionally, despite the miscommunication regarding the discount that went viral in late 2020, the discount applies to all Fabletics products and military customers.


5 Activewear Companies With Awesome Military Discounts
Although not as high as it used to be, Lululemon still offers a solid military discount (Lululemon)

Sadly, the golden age of Lululemon’s military discount is over. Previously, the high-end sportswear retailer offered active duty members, their spouses and dependents, reservists and veterans a whopping 25% off. This has since been lowered to a still much-appreciated 15% discount. However, the old discount only applied to in-store purchases. Although the lower discount was a disappointment, it can now be applied to online purchases with no change in the eligible population. Customers check their status via Sheer ID which is then applied to their Lululemon account. It should be noted that this process must also be completed for in-store purchases.


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