Celebrities and sneakers share an obligatory relationship. Famous personalities are often considered fashion icons because a major component of their image building involves fashionable aesthetics, including footwear. The year 2022 has been an exciting time for the footwear industry. The labels were finally able to launch the projects they had put on hold for two years because of the pandemic.
This year, sneakerheads have seen plenty of special projects, multiple collaborations, and standout tech releases from fashion and entertainment industry giants. Celebrities and shoe brands have come together to release sneakers that fans proudly wear to emulate their favorite stars.
Labels and celebrities are collaborating with each other to reach common audiences and root themselves deeper in their particular fields. In 2022, there have been several fantastic creations since celebrities brought their creative visions together with the biggest brands in the footwear industry.
Therefore, Sportskeeda has compiled a list of five of this year’s best sneaker collaborations between footwear giants and celebrities.
From Travis Scott to Cardi B: Here are 5 incredible sneaker projects launched by the biggest celebrities in 2022
1) Travis Scott x Nike Air Jordan 1 Reverse Mocha
La Flame, aka Travis Scott, has once again teamed up with the Jordan label to launch another successful collaborative project, Air Jordan 1 Reverse Mocha. The colorway is inspired by the Dark Mocha sneakers released in 2019.
The Reverse Mocha comes dressed in a Sail/University Red/Ridgerock colorway. The base of the nubuck upper is finished in a shade of light brown, while premium leather in sail hues makes up the overlays. As usual with every Travis x Jordan release, the sneaker features an inverted swoosh extending to the lateral and medial sides.
The swooshes are dressed in a pristine white hue. Another hue is added to the mix with the small touches of red making up the branding details. The design is completed with off-white midsoles and brown outsoles. The sneakers were released on Nike SNKRS on July 21, 2022, retailing for $150.
2) J Balvin x Air Jordan 2 Celestine Blue
The Jordan label and Colombian reggaeton singer J Balvin renewed their collaboration in 2022 by releasing an Air Jordan 2 makeover in Celestine Blue makeover. The figure comes dressed in the Celestine Blue/White/Multi Color palette.
The sneaker’s upper is made from durable textiles in a celestial blue, which is contrasted with angelic white clouds on the heels, mudguards and insoles.
The official website presents the shoes,
“Like a breath of fresh air, this AJ2 refreshes its 86 design with plenty of energetic details and the boundless style of the Prince of Reggaeton. This one is all about following your light, taking care of your mind and jumping for your dreams. So put on your shoelaces and jump light.”
The back of the sneakers features a smiley face, with glow-in-the-dark elements on the lightning bolt logo and the basketball and wings logo. The collaborative shoe was released on the official Nike SNKRS e-commerce site on September 15, 2022, with a retail price of $300.
3) Billie Eilish x Nike Air Force 1 High Mushroom
The Bad boy The singer collaborated with the label at the swoosh to release an Air Force 1 High makeover in a mushroom makeover. The shoes’ uppers are crafted from leather in a 100% recycled material, and the silhouette is dressed in a monochromatic color scheme.
The sneaker is made from 100% recycled polyester, 18% pop consumer recycled material and Nike Grind rubber underfoot. The official Nike website describes the recycled part of the shoes:
“As a modern young designer, Billie Eilish loves and respects the classics, including sneaker icons like the Air Force 1. For her own Air Force 1, she remixed the classic choosing eco-friendly materials .”
The silhouette features the 20-year-old’s signature style as the upper features five chunky midfoot straps. The shoes were released on the official SNKRS e-commerce site on April 25, 2022, with a retail price of $170.
4) Beyonce’s Ivy Park x Adidas Ivytopia sneaker collection
Single women Singer Beyonce’s fashion label Ivy Park has collaborated with German sportswear giant Adidas for a collection of shoes, accessories and apparel, dubbed Ivytopia. The collaborative collection includes five sneakers, including:
- Ivy Park x adidas UltraBOOST 22, which will release at a retail price of $200.
- Ivy Park x adidas Stan Smith Dipped, which will release at a retail price of $110.
- Ivy Park x adidas Savage Trail, which will release at a retail price of $180.
- Ivy Park x adidas Superstar Mule, which will release at a retail price of $150.
- Ivy Park x adidas Superstar, which will release at a retail price of $150.
Most of the shoes are covered in bright colors, like pink and neon green. The UltraBOOST silhouette comes dressed in understated and classic color options. Branding is kept to a minimum as only “IVY PARK” lettering is featured throughout the collection.
The tongue of the shoe features Beyonce’s lettering next to the Adidas three stripe logo. The footwear collection was released on the official e-commerce site of Adidas and select retailers on July 21, 2022.
5) Cardi B x Reebok Club C V2
American rapper Cardi B has collaborated with Bolton-based sportswear giant Reebok to create a collection of shoes, apparel and accessories. The latest collection, dubbed “Let Me Be…Next Level Energy,” is a representation of Cardi B’s energy.
The collaborative collection is fully coated in a vibrant color palette, reflecting some of the most stunning crystals on Earth. All items in the collaborative collection radiate the vibrant glow of crystals.
The highlight of the shoe collection is the Club C Cardi V2 silhouette, which features asymmetrical detailing. The official website presents the shoe:
“Pushing proportion and design, these women’s Club C Cardi B V2 shoes incorporate iconic DNA with a modern, bold, flared style. Vector molding and oversized outsole lugs pay homage to Reebok while representing style Cardi B’s explosive, energetic and over-the-top lifestyle.”
The shoe features exaggerated overlays and stacked outsoles, reflecting the 29-year-old singer’s larger-than-life attitude. All three shoes can be used for a retail price of $120 on October 14, 2022 at 10 a.m. ET.