The Tokyo 2021 Olympic and Paralympic Games kick off on Friday, July 23, and billions of people will tune in to watch the world’s best athletes compete against each other. It’s thrilling to see top talent compete for national and personal pride as they attempt to prove themselves to be some of the greatest of all time.
Fans in every country will be hooked on their televisions, watching their heroes strive for as many victories as they can achieve. Of course, there will be a few who will want to emulate the stars of their country, or perhaps wear their pride on their sleeves. We can’t all be Olympic athletes, but thanks to Ralph Lauren, Nike and others, we can at least adopt an Olympic style.
Where exactly can you buy gold medal looks? We’ve put together a list of the best sports and fashion brands in the world. It won’t make you run faster or jump higher, but it will make you look great.
See also: 6 luxury fashion brands becoming gender neutral
Ralph Lauren has been the creator of the United States Opening Ceremony uniforms since the 2008 Olympics, and the company may have gone above and beyond this year. These jackets “cool” the wearer with a system designed from Silicon Valley called “RL Cooling.” Ralph Lauren brand t-shirts, jeans, belts and polo shirts embody the spirit of America as athletes vie for titles at every level.
Athleta has made headlines for its sponsorship and support of female athletes. Among their herd are Allyson Felix, who is tied for the most decorated Olympian in athletics history, as well as star gymnast Simone Biles, who joined the company earlier this year. The two will wear the brand at their competitions in Tokyo and have both partnered with the company to support activist efforts in childcare. In fact, Felix and Athleta have established a $ 200,000 fund to support athletic mothers earlier this week.
Hublot is pleased to announce #MujingaKambundji as a new Friend of the Brand. A figure in the Swiss renewal of athletics, Mujinga Kambundji is the fastest Swiss woman in history and the first to cross the legendary 11 seconds mark over 100 m. pic.twitter.com/GecbFnXyV1
– Hublot (@Hublot) July 9, 2021
Hublot has been a timekeeper for events such as the UEFA Euros, as well as direct support for American basketball teams including the Los Angeles Lakers of the NBA and the Miami Heat. Many Olympic stars past and present have made Hublot their official watchmaker, and now Swiss runner Mujinga Kambundji and British sprinter Dina Asher-Smith are added to the list. Kambundji is considered the fastest woman in Swiss history, so that’s great news. In a sport where every second counts, you can trust these athletes’ choice of timepieces.
Usain Bolt won’t be competing in the Tokyo Olympics in 2021, but his name and recognition as the world’s fastest runner make the shoes he wears pure gold. Bolt wore the German brand Puma when he was with the Jamaican national team, and Puma continues to be one of Olympian’s biggest supporters today. This year, search for Puma shows on athletes from India, Cuba and the entire Italian national football team.
In addition, American hammer thrower Gwen Berry noted that Puma is well committed to racial equality. Puma also sponsored Tommie Smith, who raised his fist at the 1968 Mexico City Olympics to protest racist attacks.
As one of the best sports brands in the world, Adidas definitely belongs on this list. Main sponsor of Olympic and Paralympic athletes, Adidas supports Bahamian 400m champion Shaunae Miller-Uibo, swimming champion Katie Ledecky and Paralympian swimmer McKenzie Coan. Adidas also sponsors national teams, including soccer teams for Germany, Japan, Spain and Russia. Adidas also sponsors the United States golf team and has manufactured the clothing for the Great Britain team, especially for the athletics and cycling teams. Want something beyond sportswear? Adidas also made the game ball for each soccer tournament.
New Balance is booming with sports sponsorship, making deals with basketball superstars Kawhi Leonard and Jamal Murray. As for the Olympians, the company sponsors track and field stars Trayvon Bromell and Stephanie Twell, young tennis pro Coco Gauff and more. If you are looking for a rugged model that is reliable for its durability and stability, this is a good choice.
Nike is one of the leading suppliers of sports equipment for the Olympic Games, especially when it comes to team sports. American basketball, football and baseball teams all wear the swoosh on their uniforms, making Nike one of the most popular brands in the athletics world. Nike also designs a number of shoes, gear and accessories for individual athletes, making it incredibly easy to dress like your favorite star.
We know what you’re thinking: Italian luxury brand Armani is an Olympic OEM? You may be surprised to learn that Armani has been chosen and approved to design the brands of the Italian Olympic and Paralympic teams, including football team uniforms, swimsuits, training equipment and Moreover. Dressing Olympic athletes is always an honor, and for a nation as prolific as Italy, which just won the UEFA Euro 2020 title, Armani fits the bill.
Photograph by: Anthony / Pexels