AS Roma has a new manager, a new kit supplier and now a new sneaker.
New Balance has unveiled a 997H variant for the Italian football club after taking over from Nike as official Roma outfitter. The shoe uses the club’s emblematic carmine and gold colors with the AS Roma badge proudly placed on the tongue. But perhaps the best detail of all is hidden on the insole of the sneaker, where La Luma is printed. The wolf is one of the least used graphics in the club and a nod to the legend of the origins of Rome, in which she nursed Romulus before he founded the city.
The Roma 997H arrives as part of New Balance’s “Only Roma” campaign, which embraces the lifestyle surrounding the Italian club. And at just $ 95 a pair, the Roma celebration sits at the low end of New Balance’s price bracket.
A new take on a classic – New Balance first introduced the 997H in 2019 both as an update to the iconic 997 sneaker and as a more affordable alternative. Maintaining the shape of the original, the 997H features modernized GCEVA technology in the sole for a more comfortable and lighter fit.
New Balance also recently launched a 997H for FC Porto, which has had the Boston-based brand as their kit supplier since 2014. Athletic Club Bilbao and Lille OSC are also on New Balance’s roster with the Panama national teams. and Costa Rica, while Liverpool have just decamped for Nike ahead of the 21/22 season.
While AS Roma’s shirts for the new year are nowhere near as exciting as the home and away Nike shirts he wore last season, fans can at least be delighted to receive more. attention from a brand with a less crowded list. The only sneakers AS Roma received from Nike were unique customs that were never sold to the general public.