Beyoncé and Adidas Tease Ivy Park’s Valentine’s Day Collection – Billboard


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From Ivy Halls to Ivy Heart.

Beyoncé and Adidas are cooking up another Ivy Park drop just in time for Valentine’s Day. The Ivy Heart collection – which includes shoes, apparel and accessories available in bright, playful pinks and dazzling red patterns – will arrive next month, Adidas announcement Friday (January 28).

Featuring over 30 pieces that range in price from $30 to $300, the Ivy Heart collection was designed around three pillars: foundation, active, and fashion. The capsule collection consists of a puffer jacket, a parka and a basketball cap in faux latex, a dress and a tracksuit in velvet, a five-panel hat, a clutch and a a Heart-Lip belt bag, a piqué jumpsuit and glitter dusterprinted tights and other designs featuring adidas’ signature triple stripe.

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Troye Sivan, Karrueche Tran, Tyson Beckford, Shu Pei Qin and Naomi Watanabe appear in the campaign. The collection is on sale via on Wednesday, Feb. 9 at noon ET / 9 a.m. PT and at select Adidas stores on Feb. 10.

Red is the guiding theme color for this bold new collection. The theme is centered around connecting people from different backgrounds through a single color. In the Western world, red is associated with love, romance, and sensuality, but in the East, red is associated with good fortune and joy. By incorporating red through a futuristic yet authentic lens, Ivy Park pays homage to diverse cultures inspired by color.

As for footwear, the line includes pink Ivy Park x Adidas Ultra Boost sneakers, the IVP Superstar sneakers in off-white, and a new iteration of the classic Stan Smith sneakers in off-white with a caramel-colored rubber-dipped midsole. Also included in the collection are Ivy Park Superstar Plim mule style shoes and red swim slides.

Ivy Heart is the latest Ivy Park collection behind the Halls of Ivy, which released in December 2021. Since partnering with Adidas in 2019, Ivy Park has launched a handful of collections all featuring different colors and themes.

But the past year has been particularly productive for Queen Bey’s growing fashion brand. She kicked off 2021 with the Icy Park collection released last February, followed by the “Flexible Parkcollection in June 2021 and Ivy Park Rodeo in August. A special Peloton x Ivy Park capsule collection debuted in October 2021.

See photos of the Ivy Heart collection below.


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