Chester Cheetah is probably the coolest snack mascot around. He’s so cool. What about those sunglasses? Forget. It makes sense that he frequents cool musical artists like Bad Bunny.
Bad Bunny and Cheetos have teamed up with Adidas to create the “Cheetos x Bad Bunny by Adidas Collection,” a four-piece clothing capsule that uses iconic Cheetos design elements for modern, streetwear-inspired promotional clothing.
The branding effort is part of a larger partnership between Bad Bunny and Cheetos’ “already you huella” (“Leave your mark”) initiative to give back to the Hispanic community.
Cheetos and Bad Bunny’s clothes will be available exclusively on the NTWRK app, which has almost been the de facto source of co-branded products meant to appeal to Millennials and Gen Z.
Chipotle sold her makeup kit at a virtual shopping event with DJ Brittany Sky in March, and rapper Machine Gun Kelly used the platform to sell a DIY screen printing / clothing kit.
The clothing line, which includes designer loungewear like pants, t-shirts and sweat jackets, is slated to drop on August 6. Based on the posts on social media and Cheetos’ websites, it will be extremely limited, to the point where you must have entered a design just to purchase it. That is, unless you want to use a branded social media link where you show your fingers covered in Cheetos dust (also known as “Cheetle” called the Cheetle Detector.
The first 100 people to use it will have access to purchasing clothing products before the general public.
So basically to buy the very limited merchandise you have to buy a bag of Cheetos and interact with their branded platforms online. Only then can you buy clothes that will turn you into a walking billboard. These are the levels of immersion and genius of the brand by Cheetos.
If you don’t want to clutter, you can grab a drawing to jump to the line.
This is the latest in a series of pop culture figures and music artists working with fast food brands or snack companies for limited shipments of clothing. McDonald’s has been huge with this, but the way Cheetos has tied in with both buying incentive and social media integration is remarkable.