Data consultancy Fifty-five London appoints Kunal Patel as managing partner


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Global data consultancy Fifty-five London, part of You & Mr Jones, the world’s leading brandtech group, has hired a key senior, appointing Kunal Patel as managing partner. Kunal joins the management team at Fifty-five’s London office, after running his own digital marketing consultancy, working with clients such as SoftLabs SpA Italy and Vodafone Group.

With extensive experience in many industries, Patel will work on Fifty-five’s client list and drive the growth of its data-driven marketing, advertising and customer experience consulting and implementation solutions. . The portfolio of fifty-five London clients includes brands such as Adidas, Currys, Hilton Hotels and Pandora.

Fifty-five offers a focused and expert range of digital consulting and implementation services. With a better understanding of the data, their many loyal customers are able to improve their digital marketing effectiveness with increasingly mature integration use cases. The company is also a long-time Google global business partner for Google Marketing Platform and Google Cloud Platform.

Commenting on the appointment, Richard Wheaton, MD, said, “Having worked for leading publishers, agencies, auction houses, startups and AdTech vendors, Kunal has a comprehensive and insightful view of our industry and will help us drive the digital transformation of our extensive client list. We have experienced high and sustained growth in the UK as our clients continue to invest in data and technology solutions that enable them to improve marketing, advertising and the customer experience. With the end of the cookie in sight, it is increasingly urgent for our customers to get the most out of their first party data and ensure that they increase the effectiveness of digital marketing. Kunal will be a key driver of our missions in these areas, and we’re delighted to have him on the team.

This was posted in the Member News section of Bdaily by 55 London.

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