Madame Virtue & Co is a dream come true for shopaholics who adore discounted second-hand designer items. The fashion consignment shop – located inside Adelaide’s luxury pawnshop, Hockit – specializes in buying and selling brands that would otherwise be inaccessible to the everyday shopper.
Home to the largest range of vintage designer fashion, Madam Virtue sells everything from Gucci, Chanel, Fendi, Louis Vuitton, Tiffany’s and Dior at great prices.
In particular, Madame Virtue has an important sneaker collectionencompassing a whole list of limited editions and collectibles that you won’t find at your local shoe store.
Rima Elsayed is Madam Virtue’s sneaker expert and has been working in footwear for over 11 years. She is a well-known figure in South Australia when it comes to collectible footwear and has curated an impressive selection right here in Adelaide.
“At the moment we have about 200 pairs of sneakers and we continue to develop this range, with brands like Adidas, Yeezy, Nike, Jordans, etc. Rima said.
“Our sneakers range from recently released limited edition sneakers to some that are collectibles, like the Off White Jordan 1 Chicago that released in 2017.
“All of our shoes range from $300-$7000 and are all rare/hard to find…we specialize in limited release shoes that you can’t find in a retail store and buy.”
Madame Virtue gathers her collectible sneakers by buying from stockists, holding raffles to attract sellers to the shop, and sourcing rare finds from retail outlets.
When asked what Madame Virtue’s rarest sneaker in store was, Rima replied that the Off-White Chicago Jordan 1 Highs were definitely up there.
“These sneakers are in collaboration with the late Virgil Abloh who was also the creative director of Louis Vuitton for the past 5 years,” Rima said.
“These sneakers are extremely hard to find as there are only tens of thousands of them right now! Sneakers are one of the centerpieces of our outfits… at Madam Virtue, you will want more!”
Find out what else Madam Virtue has in store by visiting the store’s Facebook and Instagram pages.
Madame Virtue & Co is located inside Hockit at 46 Gawler Place, Adelaide 5000.