Ella Emhoff booked her first major fashion campaign

Ella Emhoff may have lived most of New York Fashion Week from the front row (with the exception of a runway run from Proenza Schouler), but the second daughter signed IMG Models charges this month from the Spring 2022 fashion with a big announcement: it has booked its first big campaign.

Emhoff is the face of adidas x Stella McCartney’s Fall 2021 collection, Earth Explorer; in a press release, she is presented as a “next generation artist and activist” who embodies the spirit of the collection.

Before the pictures fell on Thursday, she attended her first-ever Met Gala with the brand, wearing a red diamond mesh bodysuit with high-shine matching pants and Earthlight sneakers adorned with red diamonds and a netting made in part using Primeblue, a material created using recycled ocean plastic.

The latest from Adidas x Stella McCartney is intended to “support a generation of wandering activists as they explore and reconnect with nature and the outdoors” with versatile and multifunctional performance pieces, such as a down jacket sleeping bag, a 100% recycled fabric bodysuit and boots equipped with an insulating sock and athletic branding Cold.Rdy technology, according to a press release.

“I feel a very strong connection with the environment in the sense that to continue as a world we have to protect it,” Emhoff said in a statement. “It’s really important that as a society we start to focus on sustainable practices that help protect the environment. It’s a problem that is really easy not to tackle and almost to give up, but I really think that alone should be the reason we fight even harder. “

Emhoff appears in the adidas x Stella McCartney Fall 2021 lookbook alongside fellow artists Audrey Chu, Alima Lee and Yanece Cotto.

“It has been extremely exciting to have such amazing creatives and activists at the forefront of this campaign,” McCartney said in a statement. “Ella and Audrey, alongside Alima and Yanece continue to inspire me with how they care for the planet they inhabit, the legacies they want to leave and how they use their platforms to uplift communities. surrounding them. “

Check out the full adidas x Stella McCartney Fall 2021 campaign in the gallery below.

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