Singapore-based digital wealth platform Endowus has named Grace Chiang as the head of public relations and communications reporting to Marketing Director Jason Huan. She comes from Grab where she was responsible for public relations, in charge of communications strategy and reputation building of financial services, mobility and deliveries of Grab in Singapore. Prior to his role at Grab, Chiang was the first hire in communications and digital for SGInnovate – a venture capital firm with more than 80 tech companies in its portfolio. She had also previously held various public relations and marketing positions at Adidas, DOCOMO and IMDA.
Huan said he was delighted to welcome Chiang to the Endowus family as she grew more and more asserting herself as the leading robotics advisor in Singapore and, in the future, Hong Kong. âTheir vast experience in the tech industry and more recently with a local decacorn will be instrumental in our next stage of growth as we continue to innovate as a leading wealth management application in Singapore and beyond,â a- he added.
Chiang’s appointment follows the recent strategic hires of Endowus from Dominic Ong as CFO and Head of Strategic Partnerships, Deepak Sarda as Vice President of Engineering and Valerie Tan as Head of Risk and conformity. According to Chiang, the tech industry is evolving at breakneck speed and, being constantly changing, this really challenges PR teams to rethink and refine how companies can engage with different stakeholders. .
âLooking at the fintech space, players like Endowus are actively shaping the future of the financial services industry. The vision of the founders of Endowus to invest as a collective, towards a better and more sustainable future speaks strongly to me. I am delighted to be part of a team that always strives to create wider and easier access to products and investment advice – all made possible by technology, âshe said.
Tchang said INTERACTIVE-MARKETING that learning to invest and having the ability to invest does not have to be complicated or exclusive to a small group. âEndowus’ vision of providing greater opportunities for everyday investors to better plan and grow their wealth is clear and impactful. In this role, I hope to enable the sharing of more in-depth financial literacy knowledge and expand its reach to help more clients with their investments. travel, âshe added.
Endowus recently raised SG $ 35 million in new funds as part of an investment round led by Prosus Ventures and EDBI to accelerate its expansion in Asia, and is stepping up its marketing and communications efforts to strengthen its position as the leading paid digital wealth platform in Asia.
At the same time, it has also raised SG $ 22,000 through its physical and virtual donation machines and plans to raise even more to support 15 charities before the end of the year. Last month, 12 Giving Machines were placed around Singapore as part of its Endowus Gives Back initiative which aims to encourage Singaporeans to donate to 15 charities of their choice. Instead of handing out snacks and drinks, Endowus’ donation machines are vending machines with a twist, giving people the option to donate to charity.
Individuals will be able to select a donation card valued at SG $ 5, SG $ 10 or SG $ 20 that they would like to donate to the charity of their choice. These donation cards show examples of tangible items, such as food and stationery, or programs, such as rehab sessions with patients and educational therapy, to deliver a range of charitable gifts that donors can offer recipients of their choice.
The total amount donated will go directly to partner charities for the item purchased or for items or services of greatest need at the discretion of the charities. The company also launched virtual vending machines this month, allowing consumers to scan a QR code and donate directly to charity through one of 15 campaigns on Giving.sg. There is no limit to the dollar value of these gifts, and people can give as much as they want.