Everything you need to know about Beyoncé Ivy Park’s latest release – WWD

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Looks like the next edition of the Adidas x Ivy Park collection will be all about rodeo and black cowboys.

Beyonc̩ started teasing the latest collection in her line with Adidas by posting an image of actor Glynn Turman and his granddaughter, Melinda, wearing three-striped denim Рjackets, jeans and even leggings over shorts for Melinda under the tagline: Ivy Park Rodeo.

A video embedded in the image features the cast of “The Wire” and “Fargo” recounting how he spent his days in the stables in Central Park shoveling manure so he could ride for free and how black cowboys were. important in the colonization of the American West. .

On the Ivy Park website, a script is superimposed on a photo of Melinda that provides details about Turman. “Born and raised in New York, it is sometimes difficult to imagine that the sometimes director of stage productions was also a true cowboy”, one can read. “As far back as he can remember, he says he’s fascinated by horses. An accomplished rider and off-screen rodeo champion, he and his wife, Jo-Ann, have co-founded and run a free western-style summer camp, “Camp Gid D Up” for inner-city and at-risk youth since 1992 He credits attending youth camps as a child saved him from juvenile delinquency.

He continues, “In 1999, Glynn Turman won the State Lasso Team Regional Finals and placed in the top five at the US Team Lasso Champions National Finals in Oklahoma City. In November 2011, Glynn was inducted into the Western Heritage Multi-Cultural Museum Hall of Fame in Fort Worth, Texas. And this year for Juneteenth, he saw his lifelong job of bringing the Black Rodeo to television made on CBS.

Beyoncé is a master of the art of creating a buzz around her collectible drops by scattering a few crumbs on the floor for her fans and followers shortly before the official announcement of the next line. In June, site Ivy Park teased the brand’s fourth swimwear collection with video and images on the site and on Instagram.

The first Ivy Park collection under Adidas debuted in January 2020. Beyoncé initially launched the brand under Topshop in 2016. However, after allegations of sexual assault came to light regarding Sir Philip Green, the owner of the brand, what he denied, the singer bought back his shares. , assuming full ownership of the line in November 2018. In 2019, Beyoncé revealed that she had partnered with Adidas to relaunch her Ivy Park brand.

The first collection sold out within minutes of the online launch.


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