ITC and Mindshare take top honors at Maddies


The Maddies Awards are back! Not that they’ve never left, but the exchange4media group is delighted to once again physically host the 2021 Maddies Awards – the seventh annual Mobile Marketing Awards. The event took place at ITC Maratha, Mumbai, on the evening of November 26.

The Maddies are known for recognizing and recognizing the best marketing stories and campaigns that put together an effective mobile marketing strategy. In the “Hall of Fame” category, Mindshare India won the “Agency of the Year” award, while ITC received the “Mobile Marketer of the Year” award.

Wavemaker wins 7 gold medals, Mindshare 5 gold medals and PHD-Omnicom Media Group wins 4 gold medals for their impactful mobile marketing campaigns. Creativeland Asia, Wunderman Thompson Advertising, Korra Worldwide Agency, Smile Foundation and Carat India, among others, continued their momentum with one gold each.

The brands that have won one or more gold medals are Hindustan Unilever, ITC, Aditya Birla Capital, Perfetti Van Melle India, Reliance Jio, ICICI Lombard, PepsiCo India, Reckitt, DBS Bank, Godrej, Dabur, UltraTech, HDFC, Jubilant Foodworks, Cadbury Fuse, adidas, among others. Parle Biscuits also won gold for the special “Brands For Bharat” category presented by ShareChat.

Entries are all judged around the themes of innovation, concept, execution and results by a highly experienced independent industry panel.

The presenting partner of the event is ABP Live while Bobble AI and Hindustan Times are co-gold partners. The event is co-powered by Voot, Vserv and Sharechat. is the social automation partner and LinkedIn is the lanyard partner for the event.

This year, the Maddies Awards had listed 650 applications, of which 240 were shortlisted by the selection committee to be reduced to the final winners by the Grand Jury led by the president of the jury, Hemant Malik-General Manager of the division (Food Business) , ITC. The Grand Jury that selected the winners was made up of 28 industry leaders and innovators, who have propelled the advertising and marketing industry to India and abroad.

Here is the full list of winners:

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