Kanye West applies ‘YZYSPLY’ branding for physical Yeezy stores


Kanye West appears to be expanding his retail business as it was revealed that he filed for the trademark ‘YZYSPLY’. The trademark application was already submitted to the US Patent and Trademark Office late last month.

It’s been rumored that West could use the YZYSPLY for his physical and online retail stores that already sell Yeezy merchandise in conjunction with Adidas. The rapper and producer also has an existing partnership with Gap, and the brand name could be used for any store or ordering service that will also feature the partner brands.

According to Fox Business, there is also a separate filing indicating that YZYSPLY plans to sell dresses, beachwear, shoes, baby clothes, t-shirts, dresses, dress shirts, jeans, sweatshirts , etc. Along with the mentioned items, it looks like Kanye West is setting up a store with a full range of clothes and shoes.

It is also very likely that the rapper will also sell Yeezy Gap and Yeezy Adidas items and also launch new collections through the YZYSPLY store brand. Based on Bloomberg’s record, Yeezy was valued between $3.2 billion and $4.7 billion by UBS.

In any case, it was noted that the latest trademark application followed after the 45-year-old American rapper’s Yeezus trademark filed 17 trademark applications with the USPTO for goods and services ranging from cosmetics to toys. by household goods games and sports equipment.

The dossier also includes items for NFTS, blockchain-based currencies, clothing, bags, physical and online stores, and even amusement parks.

With the trademark filing for YZYSPLY, it was speculated that fans would soon be able to purchase Kanye West’s Yeezy shoes and apparel through a physical outlet. Page Six reported that the filing was made by Mascotte Holdings, which is owned by West.

Meanwhile, having his own physical retail store could be a dream come true for West. In 2015, he had already expressed his wish to one day create his own chain of stores, and it seems that the time has finally arrived. In her interview with Vanity Fair around that time, Ye revealed her wish.

“I can see the wood in my head, that beaten wood. I can feel the energy from space,” West told the publication. “I’ve already embraced the moment when I can finally have my own store, which has always been a dream of mine. So even though we do some really amazing online sales, my dream is just to have my own store. And to have multiple ones.


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