Kanye West shares Grand Theft Auto-themed promo video


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On Wednesday, Kanye West shared a snippet of what appears to be a promo for his YZY Gap clothing line inspired by the popular video game series. Grand Theft Auto.

The 56-second video was shared on West’s Instagram Story. It represents a character dressed in objects of West’s YZY gap wandering the streets of Shibuya and Shinjuku in Tokyo. The movement physics in the video as well as the HUDs (health, wanted levels, radar, etc.) all look like the ones in the Grand Theft Auto Games. Watch it in full below.

It’s a little surprising to see West refer to the YZY Gap line after his ongoing feud with Gap erupted this week. Months of simmering tensions eventually led to West announcing his intention to end his deal with Gap (as well as a separate partnership with Adidas). He formally notified the company through his attorney on September 15, claiming that Gap had failed to fulfill its contractual obligations.

“Gap left Ye no choice but to terminate their collaboration agreement due to Gap’s material non-compliance,” West’s attorney Nicholas Gravante said in a statement to The FADER. “You will now quickly move forward to make up for lost time by opening Yeezy retail stores.”

The West has reportedly hired Alex Spiro, an attorney who represented Elon Musk, Jay-Z and Meek Mill, as his attorney in his legal proceedings against Gap. On Monday, September 19, he decried the terms of his contracts with Gap and Adidas, writing that the “war is not over” on Instagram.

In other Grand Theft Auto-related news, game developer Rockstar Games suffered a massive and unprecedented leak sequences in development for his latest opus, Grand Automatic Flight 6.

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