Marimekko enters the booming sportswear market.
The Finnish brand, known for its colorful prints, has teamed up with Adidas on a limited-edition collection that combines its mastery of printmaking with the German company’s expertise in performance.
The first joint Adidas x Marimekko collection includes two Marimekko prints: the Wool (wave) print from Annika Rimala from 1965 and the RÃ¤symatto (rag rug) from Maija Louekari from 2009. The bold patterns have been translated onto the performance fabrics. emblematic of Adidas for an all-encompassing capsule. from running, cycling and swimwear clothing to lifestyle pieces.
There are 30 pieces in total, many of which are available in multiple colors. Although focused on women, there are styles for men as well.
Highlights of the line include a flowy midi tank dress in black and white, which is an update of an Adidas Originals piece in the Wool print; a woven track top and cuffed track pants made from 100% recycled PES and Primegreen materials; performance running shorts in Aeroready fabric from Adidas designed to keep an athlete dry, and Primegreen, a graphic cycling jersey, available for men and women in Aeroread and Primeblue, a fabric created from recycled yarns from plastic oceanic.
The collection also includes footwear, both high performance running shoes as well as more street-oriented styles, such as a reimagined take on classic Stan Smith sneakers from Adidas.
Josefine Aberg, vice president of design at Adidas, called the partnership a “collision of two iconic brands”, both of which have “pushed the boundaries of style and innovation for seven decades.”
Aberg added that as a Finn she grew up with Marimekko: âI have always had their designs close to my heart. The opportunity to collaborate with them, a brand that shares the same values ââof combining functionality and style while using more sustainable materials and methods, has been such an exciting and natural opportunity.
Rebekka Bay, Creative Director of Marimekko, called the partnership a âmatch made in heavenâ which âcaptured the zeitgeist of both brandsâ.
âWe are extremely proud to present this collection with Adidas,â she added. âSince Marimekko’s beginnings 70 years ago, our philosophy has been that you should be able to run in a dress, and this collection brings this stimulating idea to life in a whole new dimension. Marimekko’s bold prints are the perfect match for adidas’ innovative and boundary-pushing sportswear – this functional yet playful collection aims to bring the joy of exploration into everyday life.
She highlighted the collection’s enduring message as another bonus, as this is a key initiative for both brands.
Bay also said that Marimekko sees the collaboration as an opportunity to introduce the brand to more people around the world, “and we hope its message of positivity, curiosity and empowerment inspires a lot.”
A campaign to unveil the collection will feature women of all shapes, sizes and ages and will focus on âdiversity and inclusion,â Bay said.
The Adidas x Marimekko collection will cost between $ 28 and $ 180 and will launch on both brands’ e-commerce sites and select retail stores around the world on June 1 before rolling out to other regions and wholesale accounts on June 1. June and July 1.