Microsoft and Adidas team up to launch Xbox sneakers


Microsoft entered the game console market with the launch of its first Xbox console in November 2001. Thus, 2021 marks the 20th anniversary of the Xbox console, and to celebrate the occasion, the Redmond giant has teamed up with Adidas for Release a special sneaker inspired by the Xbox.

Dubbed the Xbox 20th Tech Forum, it’s basically a sneaker inspired by the first console and features from Microsoft. translucent green design. The original Xbox console launched alongside Halo: Combat Evolved in 2001.

The sneaker looks pretty cool with the Xbox green color and black accents. The Xbox 20th Forum Tech design, according to Microsoft, “Balances nostalgia while embracing modern technology” and symbolizes the company’s history with Xbox consoles. The sneaker comes with an Xbox branding on the tongue and green striped laces.

Microsoft and Adidas launch Xbox-inspired sneakers to celebrate Xbox's 20th anniversary

In addition, this collaboration with Adidas marks the global launch of Microsoft’s “Always Played In. Never Played” program. This one, according to the company, “Celebrates popular gaming eras over the past two decades, through sports, games and lifestyle. “ Thus, the Adidas Originals by Xbox feature a skateboard-like design, which was most prevalent in the early 2000s.

The company even posted a short promotional video for the Xbox 20th Tech Forum that was “filmed and edited like a skate strip taken straight from 2001.” You can check it attached below.

Now, this isn’t the only sneaker Microsoft and Adidas are going to release. The company says it will continue to mark its 20th anniversary over the coming months by releasing additional sneakers, inspired by older and next-gen Xbox consoles. Additionally, the company will also be offering its very first sneaker for purchase later this year. However, there is no information on the price of the sneaker at the moment.

So if you’re an Xbox fan and want to get your hands on the Microsoft x Adidas Xbox sneaker when it releases later this year, be sure to follow Xbox’s Twitter for updates. Also, if you do manage to acquire the 20th Forum Tech sneakers from Microsoft and Adidas, let us know your thoughts about it in the comments below.


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