Today in retail, Walmart is rolling out new services through its online wellness center, while Build-A-Bear is seeing e-commerce sales slow. Additionally, Instacart introduces new features to support in-store pickers, Peloton introduces a new pricing system, and Duluth Trading shoppers prefer the in-store experience.
Walmart unveils new services via online wellness center
Walmart is now offering BetterUp for Caregivers and Easy Vitamin Plan subscriptions to customers across the United States through its Wellness Center. BetterUp for Caregivers gives caregivers access to live group coaching circles led by a professional BetterUp Coach, and includes personalized tools and community support. Meanwhile, Easy Vitamin Plan is partnering with Walmart to offer personalized 28-day vitamin subscription plans to Walmart customers.
Build-A-Bear Workshop eCommerce Sales Slow Significantly in Fiscal 2021
Build-A-Bear’s e-commerce business jumped only slightly in the fourth quarter, and store closures hampered activity for most of the three months. For the fourth quarter ending January 29, consolidated e-commerce demand (orders generated online to be fulfilled from the company’s warehouse or its stores) increased by 3.5% compared to the fourth quarter of the fiscal year 2020, representing a 20.7% penetration of net retail sales. Build-A-Bear’s e-commerce demand grew 114.7% from the fourth quarter of fiscal 2019.
Instacart rolls out shopper assistance features as Gig model comes under scrutiny
Instacart has launched a range of features aimed at providing support to its in-store pickers, including phone support through the Shopper app, allowing shoppers to speak with a representative in response to the request for such a support line. . The company also launched a security toolkit, which includes alerts, emergency calls and incident reports, as well as a navigation feature offering an interactive store map showing the location of items.
Peloton is experimenting with a new pricing system
Peloton will introduce a new pricing system on Friday (March 11) that allows customers to pay a monthly fee for their workout equipment and participate in the home fitness brand’s on-demand exercise classes. The trial program will run in Texas, Florida, Minnesota and Denver with fees of $60-$100 per month. The option will only be available in physical stores and Peloton fitness studios, not online.
Duluth Trading e-commerce slips as shoppers return to stores
Customers returned to physical Duluth Trading Company stores in the fourth quarter of fiscal 2021, but women had a harder time finding certain casual apparel and accessories, especially in the three-month period ending on January 30. Supply chain issues led to some women’s gear being out of stock, meaning the company saw a drop in sales in this segment of its shopping population. Meanwhile, Duluth shoppers have shown they’d rather shop in-store than online.
Big brands face “What now?” Moment on whether they cover or eat the cost of Russian departures
The list of multinational brands announcing their departure from Russia grows by the hour, with the cumulative cost to companies of “doing the right thing” rising along with it. McDonald’s said the figure was $50 million per month, while Adidas pegged the preliminary cost of leaving Russia at the equivalent of $275 million, and Shell pegged its departure-related impairments at $400 million. of dollars.