Snap SG lures talent from tech giants Google, Meta, Twitter and TikTok amid growth spurt


Snap is betting on the APAC region, expanding its local team in Singapore with new appointments to effectively support the growing Snapchatter community in the region. According to a press statement, Snap’s new hires are building on the company’s growth momentum after Snap’s Singapore office opened in 2020 to bolster its regional presence and investments.

Recent new appointments in Singapore include Saurabh Dangwal (top left), Head of Global Brands, APAC, who will be responsible for global partnerships with Snap customers in the region to drive business results using Snap’s industry-leading solutions for augmented reality and commerce. Dangwal has over 18 years of in-depth experience in digital marketing at ad tech startups and multinational corporations, with over 14 years of leadership experience in sales and strategy at ad tech startups. He has experience working in areas such as video (YouTube), connected television (CTV), programmatic video (DV360) and brand measurement (Brand lift Studies, Nielsen MMMs, Nielsen MPAs).

Meanwhile, it has also hired Dan Heffernan (top middle), head of global agency, APAC, who will be responsible for developing strategies to grow Snap’s partnership with agencies through educational initiatives and large-scale commercial. Heffernan has been with Meta for eight years, most recently serving as the global retail and CPG business group.

The team has also hired Igor Lima (top right), Global Brand Manager, Tech APAC. Lima will partner with the biggest brands in the tech industry to drive meaningful results and digital innovation through Snapchat’s ads and augmented reality solutions. He worked for Google for 14 years as a regional client manager and supported Google’s digital marketing campaigns for APAC. He also has experience in hiring and structuring a regional team to support Google brands (Pixel phone, YouTube Premium, Google Search, Google Play, Gpay, etc.) with strategic media recommendations, insights consumer insights, media planning, content recommendations, beta testing and optimization best practices for performance and brand initiatives.

Lima will work in tandem with Product Marketing Manager Kelly Chiu (below left), who will drive product excellence for the region. Chew was Twitter’s last client partner for over a year, and she also worked with LinkedIn for over two years. Amanda Ang (bottom right), as public policy manager, East Asia, who was last with Twitter as public policy and philanthropy manager, will help government relations and work of Snap’s public policy in the region.

amanda ang as public policy manager for east asia

Across all APAC regions, Kanishk Khanna (below left), Director, Media Partnerships, APAC, will work with key content and media organizations to drive engagement. Khanna was the last Content Partnerships Manager, Hindi, YouTube for over seven years and worked with companies like NDTV and Viacom. Meanwhile, Monisha Singh (bottom right) has been recruited as the hiring manager for APAC. Singh has worked with TikTok and Deliveroo.

kanishk khanna director media partnerships apac snapmonisha singh head of recruitment apac snap

Snap’s Managing Director, APAC Kathryn Carter said, “The opportunities for Snap in APAC are enormous. We continue to grow the team at a phenomenal rate, further increasing our ability to deliver to brands, advertisers and partners. We are excited to continue building momentum in each of our APAC markets with such a talented group of people.

In January this year, Snap also recruited two senior creative managers to reinforce its commitment to creating best-in-class creative campaigns on the Snapchat platform. Gareth Leeding has joined Snap as Head of Creative Strategy for Asia-Pacific, making him Snap’s first dedicated Creative Head in the APAC region.

Leeding brings over 18 years of experience, most recently as an ECD at We Are Social’s UK office, where he set up a creative department and co-founded WAS Sport. He has also worked with brands like adidas, Audi, Google, YouTube, Lego, Lidl, PlayStation to name a few.

Meanwhile, Snap has appointed Haran Ramachandran as head of creative strategy for Australia and New Zealand. Ramachandran has also moved from London where he was most recently the creative head of Three Mobile and PR agency, The Academy.

However, at the end of last month Snap shares fell more than 30% after a profit warning. In a U.S. Securities and Exchange Commission filing, Snap said since issuing its guidance on April 21 this year, “the macroeconomic environment has deteriorated further and faster than expected.” As a result, the company expects to report revenue and adjusted EBITDA “below the low range of [its] Q2 2022 guidance range”.

This warning also impacted the shares of other tech giants. According to media outlets including the Financial Times, shares of Meta and Alphabet fell 9% and 6% respectively. Meanwhile, Reuters reported a 2.2% drop in Amazon shares. The ad tech industry was also hurt by Snap’s warning, with shares on the Trade Desk falling 18.51%, CNBC said. Shares of Magnite and PubMatic fell 13.15% and 15.85% respectively.

Nonetheless, Snap said in the filing that it remains excited about the long-term opportunity to grow its business. “Our community continues to grow, and we continue to see strong engagement on Snapchat and continue to see significant opportunities to grow our average revenue per user over the long term,” the company added in the filing.

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