Sporting Events Market Expected to Grow USD 90.42 Billion by 2026, Segmented by Revenue Stream and Geography


NEW YORK, November 8, 2022 /PRNewswire/ — Technavio is monitoring the sports events market, operating in the consumer discretionary sector. The report estimates that the market will register a gradual growth of $90.42 billionat 8.23% CAGR during the forecast period. 26% of growth will come from Europe.

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Technavio has announced its latest market research report titled Global Sporting Events Market 2022-2026

The report offers up-to-date analysis regarding the current market scenario, latest trends and drivers, and overall market environment. Request a free sample report.

Parent Market Analysis

Technavio classifies the global sporting events market as part of the global leisure products market within the global household durable goods market. The parent market, the global leisure products market, covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys and other consumer games.

Technavio calculates the size of the global household durable goods market based on the combined revenue generated by manufacturers of household durable goods, including consumer electronics, home furnishings, home building products, appliances, household goods and specialties, and leisure products. learn more about the growth levels of the market throughout the forecast period, Download a free sample.

Sports Events Market Value Chain Analysis

Value stream data provides a comprehensive understanding of product and profit insights, as well as business strategy optimization and evaluation. The value chain players include selective data and analysis from comprehensive research findings as per the scope of the report.

The value chain of the global household durable goods market consists of the following essential components:

  • Submissions

  • Inbound Logistics

  • Operations

  • External logistics

  • Marketing and Sales

  • Service

  • Support activities

  • Innovation

To unlock insights into supplier driving costs and customer service, purchase a sample report.

Sports events market 2022-2026: segmentation

Based on geographic segmentation26% of market growth comes from Europe during the forecast period. Additionally, the sponsorship category led the growth in the revenue stream segment. This report provides an accurate prediction of the contribution of all segments to the growth of the Superfood Powders market size.

  • Income stream

  • Event type

  • Geography

Sports Events Market 2022-2026: Scope

Technavio presents a detailed picture of the market through the study, synthesis and summation of data from several sources. The Sports Events Market report covers the following areas:

Rising sports sponsorship spending is a major driver of growth in the global sports events market. This is due to the global success of many sports leagues. Thus, the increase in sports sponsorship expenditure will increase the sponsorship revenue, resulting in the expansion of the targeted market over the projection period.

Sports Events Market 2022-2026: Key Highlights

  • Market CAGR over the forecast period 2022-2026

  • In-depth information on factors that will contribute to the growth of the sports events market over the next five years

  • Estimation of the size of the sports events market and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the sporting events market

  • Market Competitive Landscape Analysis and Detailed Vendor Information

  • Comprehensive details of the factors that will challenge the growth of the Sports Events Market, Vendors

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Sports Events Market Scope

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 8.23%

Market Growth 2022-2026

$90.42 billion

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, Middle East and Africa and South America

Successful market contribution

Europe at 26%

Main consumer countries

United States, Canada, China, United Kingdom and Germany

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Ace Ticket Worldwide Inc., adidas AG, Live Nation Entertainment Inc., Nike Inc., Platinium Group SAM, SearGeek Inc., TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., LLC, TickPick LLC , TiqIQ LLC and Viagogo Entertainment Inc.

Market dynamics

Parent market analysis, market growth drivers and barriers, analysis of fast and slow growing segments, impact of COVID-19 and future consumer dynamics, and analysis of market conditions for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.


1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Revenue Streams

6 Market Segmentation by Event Type

7 Customer Landscape

8 Geographic landscape

9 drivers, challenges and trends

10 Supplier Landscape

11 Vendor Analysis

12 Appendix

  • The growing number of sporting events is expected to drive the growth of the core ticket segment over the forecast period. For example, the success of the Indian Premier League (IPL), which is a T20 cricket league, has led to the launch of similar leagues for various other sports, such as football, kabaddi, badminton, basketball and the fight, India. Online platforms, such as social media, have allowed organizers to raise awareness of their events. They also allow them to track cookies, which collect data about customer preferences and use it for analytics. Thus, event organizers can reach their target audience by offering personalized offers.

  • A major factor contributing to the growth of the global secondary ticket market is the availability of a limited number of tickets for various live events due to the number of seats stipulated in a venue. This is mostly seen during popular sporting events, such as the Super Bowl. The Super Bowl is the most watched sporting event in the United States. The growing number of live performances and touring artists and their expanding fan base are also propelling the adoption of secondary tickets across the globe. Customers purchase secondary tickets due to unavailability of tickets through primary sources, i.e. when primary tickets are sold out. Secondary ticketing platforms allow customers to sell tickets online if they cannot attend an event. Such flexibility in the ticket transaction presents a unique value proposition for customers.

About Us

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Global Sports Events Market 2022-2026

Global Sports Events Market 2022-2026



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