The Athlete’s Foot teams up with adidas to bring back ‘The Athlete of the Mic’ contest with the winner performing at the ‘Hot 107.9 Birthday Bash’ in Atlanta


There are two ways to enter the contest, the first being online at as well as live auditions. All hopeful prospects who register online will be required to upload a two-minute video of their performance. There will also be opportunities to receive a guaranteed live audition at select The Athlete’s Foot stores in Atlanta and Raleigh, North Carolina.

“This is one of many engagement opportunities we have planned with adidas and other strategic brand partnerships to strengthen our engagement with communities,” said The Athlete’s Foot President and CEO for the Americas. , Matthew Lafone. “We thank adidas for their strong commitment to athlete’s foot and look forward to The Microphone Athlete contest as we partner with one of the most recognizable activewear brands.”

For more information about the contest, including rules and regulations, please visit

About Athlete’s Foot (TAF):
More than just a retail store, but designed as a destination for athletic street style, The Athlete’s Foot is a global athletic-inspired lifestyle retailer of streetwear, footwear, apparel and accessories. Sneaker and streetwear chain Athlete’s Foot has 550 stores and e-commerce outlets in more than 30 countries. Its global headquarters are located in Stans, Swiss and in Atlanta, Ga. in United States.

SOURCE Athlete’s Foot


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