Grant Hill, Kobe Bryant, LeBron James and now Trae Young are the latest NBA superstars to join Team Sprite. The Coca-Cola Company made the splashy announcement across all of its social media platforms on Friday night — at the same time Young had 33 points and 15 assists in a 121-110 win over the Golden State Warriors.
The 15-second promo shows a block of ice chiseled into artwork depicting Young and two bottles of Sprite. The announcer says, “Sprite is best when it’s cold. That’s why we signed the coldest basketball player. Welcome to Team Sprite. Say hello, Trae Young.”
I wrote in December that 2021 will serve as Young’s villain origin story. But 2022 will mark the beginning of the phenom leader getting its flowers. This is far from Young’s first national ad campaign. He had a Christmas Day commercial with State Farm, he has the best-selling basketball shoe with Adidas and is set to appear in a Netflix movie with Adam Sandler.
Sprite knows what they’re doing by grabbing Young. Not only does he play on the pitch (most of the time he leads the league in total points and assists), but the younger generation of fans love him. Little kids around the world flock to Hawks games across the country in hopes of getting an autograph or maybe even a pair of game-worn shoes.
For reasons beyond my understanding, Young continues to receive hate and disrespect. Either way, it’s good because he seems to channel it into his game better than any current NBA player. Trae Young is officially a superstar and a household name – there’s no turning back. In his words, “another day, another opportunity”.
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