With each passing week, the hype only grew for Trae Young’s first signature shoe – the adidas Trae Young 1. On October 1, both launch colourways sold out within minutes of going live. Now, while we wait for more colorways to be released in the near future, we’re watching every move of the prodigy leader.
Last night, before the Hawks took down the Mavericks 113-87, Young was already in his bag. Looking at the warm-ups, the first thing I noticed was the new colourway on her feet. Check out my photo below.
The all-new Hawks colourway continues the theme of celebrating the town that drafted it – and in its words “changed my life.” Adidas and Young did not miss with their first signature shoe. Everything from technology to marketing has been perfect. Earlier this week, adidas Basketball tweeted a promo for Young that looked suspiciously like an old Kobe Bryant commercial.
It’s such an exciting time if you’re a Hawks fan, sneaker lover, or just an Atlanta resident. Young is becoming a superstar, and we’re all set for the ride. Who knows what other adidas and Young tricks have up their sleeve. We can expect many more versions, and maybe even colors inspired by Oklahoma.
If you’re a fan of hoops, you’ve got to find a way to watch the Hawks in person this season. They are a legitimate contender for the championship, and their point guard should finally get the recognition he deserves. Stay locked in AllHawks.com while we keep you posted on Trae Young and the Atlanta Hawks.
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