Travis Scott lights up. The artist – who has released his own versions of spiked seltzer, McDonald’s meals and Dior t-shirts – is now expanding his business portfolio through a partnership with Connected Cannabis. Together, Scott and the California grower are launching Cactus Farms, the rapper’s first official entry into the marijuana industry.
Scott’s co-branded products have saturated nearly every market, so it’s no surprise the artist taps into the cannabis space – something he’s shown his love for with tracks like “Highest in the Room “and smoke with Seth Rogen (which also has its own brand of cannabis). And no matter how good Scott’s strain is, the rapper’s name is enough to compete with established cannabis companies, including those founded by fellow rappers Snoop Dogg and Jay-Z.
Stoned like Scott – Acting as a cannabis sommelier, Scott hand-picked a hybrid strain for Cactus Farm’s initial debut. According to Connected Cannabis, the Indica-leaning strain “features a dense purple bud that releases a pungent, funky-sweet gas aroma complemented by a unique hint of berry.”
Scott’s selection comes in equally stylish packaging, which displays designs of cacti and flowers for an all-natural feel. The antlers above the “Cactus Farms” mark nod to a jackalope, the mythical animal representing Scott’s Cactus Jack nickname.
La Flame – another apt nickname – has yet to announce any branded accessories like lighters or ashtrays, although they are likely in the works. Scott’s weed can only stay fresh for so long, and while fans are sure to stock up, there’s nothing they love more than collectibles. Soon, the rapper’s hyped smoking accessories will appear on resale sites for 10 times their retail price.
Cloud of influence – But like any other Scott-branded product, consumers are worried about limited inventory and prices – which retailers haven’t really been “direct” about. Instagram comments According to a dispensary announcement, an eighth of the rapper’s heads would cost $ 70, although dealers have not clarified. “[For that price], I don’t care if [Scott] handpicked, ”read a follow-up comment.
Still, hypebeasts will likely flock to available dispensaries to chill out like Cactus Jack. Scott’s strain has previously been stored in dispensaries in California that sell connected products as well as in Harvest dispensaries in Arizona – which claim Scott’s strain “smokes with the same experience as sipping fine wine.” Better than sipping the rapper’s cactus-tipped seltzer, if you ask us.