In the week that Victoria Beckham announced her battle to “stand the test of time” her fashion label with a cut-price high-fashion line, her lawyers began their own fight.
In June, a legal document file was filed with the World Intellectual Property Organization (Wipo) complaining that an American businesswoman was taking advantage of the Posh and Becks name with a website selling clothes “to very reduced prices ”.
A cached version of the site, usbeckham.com, under the BECKHAM banner shows lace-up belts, mesh crop tops, off-the-shoulder jumpsuits and sparkly sequin jackets starting at $ 80 (£ 58).
The official website victoriabeckham.com now has clothes on sale starting at just £ 28.30 after the ‘rebirth’ of Ms Beckham’s business, which has yet to turn a profit.
In the Wipo decision, seen by The Telegraph, the former Spice Girl, 47, and her husband, David, 46, discuss how she “rose to stardom” in the ’90s girl group, as he became the “first English football player to win league titles in four countries (England, Spain, United States and France).
The documents include a newspaper article showing Ms Beckham was ranked by a business magazine as one of Britain’s Top 100 Entrepreneurs.
Her husband had worked with “lifestyle brands” including “Adidas, Diageo, H&M, L’Oreal, Tudor and Sands”, amassing 64 million followers on Instagram.
Therefore, they were a little annoyed to see the US website selling clothes under the title “Official BECKHAM Online Store” using the “sans-serif font similar to the uppercase sans-serif font used” by Ms. Beckham.
The ruling noted how a link for perfumes opened up another website selling perfumes and “fashion items, including a line of swimwear under the Victoria Beck label.” [CORRECT], which is not used by or associated with any of the “Beckhams”.
Lawyers pointed out that “Beckham” had been registered as a trademark by Posh and Becks for a range of items, including clothing, perfumes, fashion accessories, and goods and services.