Want a white Arsenal kit? There’s only one way to get one


As a longtime Arsenal fan, I might be a little biased when I say this, but the most striking adidas jersey I’ve ever seen was unveiled by the north London club on Friday. You won’t be able to buy this amazing Arsenal white kit, but there’s a good reason behind it.

As part of their ‘No More Red’ initiative to end knife crime and youth violence in London, Arsenal unveiled a stunning all-white adidas jersey. The campaign stars famous actor Idris Elba, a renowned Gooner, as well as club legend Ian Wright.

Between June 2020 and June 2021, London experienced more than 10,000 knife crimes, according to Arsenal. Metropolitan Police said the 30 murders of teenagers in London in 2021 – 27 by stabbing – were the highest since 2008.

The No More Red campaign aims to provide safe spaces for young people and to highlight those who have a positive impact in their communities. To accomplish this, Arsenal and adidas will create or renovate safe places to play football, create a mentorship program that includes Elba, Wright, DJ Emerald Rose Lewis, artist Reuben Dangoor and others, and provide training and opportunities. youth.

“From the moment young people leave school until the moment they are at home with their families, there is often a vacuum, a dangerous peak of nothing to do, where nothing can easily turn into something dangerous. “said Elba. on the Arsenal website. “If there are still no options for that time after school, we will still see gangs forming. Let’s create options for these young people.

This incredible Arsenal white jersey will be worn by the men’s team in the FA Cup match with Nottingham Forest on Sunday. It will never be for sale commercially. There is only one way to get this jersey.

“The kit will never be commercially available and will only be awarded to people who make a positive difference in the community,” Arsenal said.

Personally, I would love this white Arsenal kit, but I love the idea of ​​only allowing those who win them to wear them even more. It’s like a Fortnite skin that you can only get through acts of kindness and generosity instead of using your mom’s credit card. Hope this helps London to be a safer and stronger place to grow up.

As an American, it’s a bit difficult to contextualize knife crime. Living in a country where gun violence is so prevalent, the fear of being stabbed falls far short of the fear of being shot. But gun ownership is severely restricted in the UK, and violence still occurs far more often than it should – 30 teens killed in 2021 is 30 too many.

“Every young person deserves the opportunity to express themselves. The possibility of existing in a safe environment. The possibility of living free from the fear of violence, ”said Ian Wright on the Arsenal website. “We can never accept the loss of life from youth violence as ‘normal’ in our city and it is so important that we all work together to create a better environment for young people.

“By giving young people more places to play sport, more support and access to people who can inspire them, together we can help make a difference for young people in London.”

(Reuters information was used in this article.)


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