What happened to Beyoncé’s first clothing line, House of Dereon?



Beyoncé recently lent her talents to the swimsuit industry through her athletic line, Ivy Park. In 2021, the artist “Drunk In Love” teamed up with Adidas for a summer capsule called “Flex Park”. Beyoncé created the line in 2016 through a collaboration with TopShop.

Long before Ivy Park came to fruition, Beyoncé launched her first clothing line, House of Dereon. However, some fans might not know why the celebrity mark no longer exists.

Beyoncé | John Shearer / WireImage

Beyoncé and her mother, Tina Knowles, started House of Dereon in 2006

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During the 1990s, Beyoncé was best known for being the lead singer of the Grammy Award-winning band Destiny’s Child. In 2003, the artist moved away from the trio to develop his solo career. After the success of his first solo project, Dangerously in love, Beyoncé’s career exploded. Soon she appeared in films such as Austin Powers’ Gold Member and Dream girls. In 2006, she and her mother, Tina Knowles, decided to work together on a clothing line. The duo launched House of Dereon, named after Beyoncé’s maternal grandmother.

Beyoncé and her mother worked on House of Dereon until 2012. In a 2011 interview with CNNKnowles explained that before the clothing line, she was the stylist for Beyoncé and Destiny’s Child. The former salon owner said she fell into the role after designers refused to loan the group’s clothes for awards shows and other events.

Beyoncé created House of Dereon for Destiny’s Child fans

Before closing in 2012, House of Dereon was incredibly popular among Beyoncé fans. According to VH1 News, the line even ventured into a bedding collection called House of Dereon Home. Plus, Beyoncé rocked her business by attending the 2009 Oscars.

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In the same interview with CNN, the “Love Drought” singer said the idea for House of Dereon came from fans of Destiny’s Child. Queen Bey explained that her audiences often inquire about her mother’s creations, so she wanted to make the items accessible across the country.

“It [Knowles] I would make all of these beautiful clothes for myself and the other ladies in Destiny’s Child, and after so many years my fans said we wanted to buy these clothes somewhere, so it was a natural thing for us to do this line ” , Beyoncé shared. “And it’s so great for us to be able to do it together, number one because we hang out together, and two because we have such respect for each other’s tastes.”

Is Tina Knowles working on Ivy Park with Queen Bey?

Shortly after House of Dereon closed, Beyoncé made several other changes in her life. In 2011, she fired her father, Mathew Knowles as a manager during her parents’ divorce. The following year, Beyoncé and Jay-Z welcomed their first daughter, Blue Ivy.

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After they shut down House of Dereon, Beyoncé and her mother stopped working together. However, the family relationship between her and Knowles appears to be intact, as the mother-of-two often shares photos of Queen Bey and her family.

Although she has no creative control with Ivy Park, Knowles and her second husband, actor Richard Lawson, are shaking things up on social media, for example. Vogue.

According to Adidas website, the Ivy Park swimwear collection will launch on July 23, 2021.



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